Second Aid is designed for simple physical deployment using QR codes. The primary implementation principle is to place Second Aid alongside existing First Aid infrastructure so that immediate mental-health support is clearly available.
Where It Can Be Deployed
Second Aid should be made available in settings where people may experience emotional distress and benefit from immediate access to self-use stabilisation support. Examples include:
- Workplaces
- Offices, manufacturing facilities, warehouses, hospitality environments and other employment settings.
- Education
- Schools, colleges, universities and other educational institutions.
- Healthcare
- Hospitals, clinics, healthcare facilities and patient-facing environments.
- Government and Public Services
- Libraries, local-authority facilities, public-service buildings and other government-operated environments.
- Community and Public Spaces
- Community centres, transport facilities, events and venues, residential settings and other locations accessible to members of the public.
The appropriate deployment approach depends on the environment, the intended population and the existing support arrangements.
Planning Deployment
An organisation should begin by identifying where Second Aid will be available and who will be responsible for implementation. The planning process should consider:
- Existing First Aid kit locations.
- Areas regularly occupied by employees or other users.
- Places where immediate support may be required.
- Locations where a person may hide in distress.
- Availability of internet connectivity.
- Existing mental-health and emergency-support arrangements.
For workplace deployments, Second Aid should also be considered in relation to the organisation's relevant risk assessments. The objective is to establish accessible coverage rather than simply placing a small number of QR codes in locations that users may never notice.
Kit Placement
The default placement principle is:
Second Aid beside First Aid.
Existing First Aid locations are useful because they are generally familiar and already associated with health-and-safety support. Additional placements may be appropriate where users are likely to benefit from immediate or private access. Examples include:
- Staff break areas.
- Kitchens.
- Next to water coolers.
- Corridors.
- Bathrooms or suitable private areas.
- Reception areas.
- Common rooms.
- Student-support spaces.
- Other accessible locations.
Placement should be appropriate to the environment and should not compromise privacy, accessibility, sanitation or other safety requirements. A QR code should be clearly visible and easy to scan. Individuals should not be required to request permission, identify themselves or enter a restricted area unnecessarily to access a QR code.
Installation
Deployment can begin as soon as the licence is generated. It requires no IT integration and no staff training. The basic process is:
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Obtain the licence
Complete the organisational licensing process.
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Download the QR code
Download the organisation's custom QR code and link.
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Prepare the signage
Print the official Second Aid signage containing the QR code.
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Install the signage
Place the Second Aid kit in the selected locations.
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Test access
Scan the installed QR code and confirm that it opens the intended Second Aid experience.
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Make the service available
Inform the relevant population that Second Aid can be accessed when needed.
Physical deployment does not require a dedicated hardware device or installation of software on every user's phone. The QR code directs users to the web-based service.
Internal Communication
Users should be informed that Second Aid exists, where it is located and what it is intended to do. Communication can be simple. For example:
"Alongside First Aid for physical health, Second Aid is available for mental health. Scan any Second Aid QR code to access private exercises for immediate emotional stabilisation, no accounts or downloads required."
Communications can further explain when Second Aid can help, for example:
"Just like First Aid helps stabilise the body, Second Aid helps stabilise the mind during panic attacks, anxiety, stress, overwhelm, grief, heartbreak, loneliness, or confusing emotions."
Organisations can communicate availability through induction, staff notices, internal information systems or other appropriate channels.
The message should explain that Second Aid is available without requiring users to disclose their personal circumstances. It should also make clear that professional and emergency support arrangements remain available.
The objective is awareness of an accessible resource, not mandatory participation.
Integration With Existing Support
Second Aid is intended to complement existing organisational support arrangements. Examples include:
- Employee Assistance Programmes
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EAPs provide access to professional counselling or other support services.
Like First Aid, Second Aid adds an immediate self-support option for situations where the person does not wish to contact the EAP or cannot access it immediately.
- Mental Health First Aiders
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Trained personnel can recognise difficulties, provide initial human assistance and direct people towards further help.
Like First Aid, Second Aid can be available when trained personnel are absent or when the individual prefers private self-use.
- Occupational Health
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Occupational-health services can assess workplace-related health concerns and advise on appropriate support or adjustments.
Like First Aid, Second Aid does not replace those professional functions.
- Counsellors and Therapists
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Counselling and therapy provide professional assessment and treatment where appropriate.
Like First Aid, Second Aid offers private self-use stabilisation support.
- Emergency Services
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Emergency procedures remain necessary for situations involving immediate danger.
Second Aid supports those procedures by giving users one-tap access to emergency services from within the app.
These arrangements operate as complementary layers, not competing services.
International Deployment
Second Aid is used across 140+ countries and is available in 10+ languages. Emergency numbers are built into the app for every country, and national helplines are provided where available, so organisations do not need to set up local emergency contacts themselves.
When deploying internationally, organisations should consider:
- The appropriate language version for each location.
- Local health-and-safety requirements.
- Internal communication in the local language.
- Internet access at each site.
A consistent Second Aid identity can help users recognise the service across locations. Local implementation must nevertheless remain appropriate to the jurisdiction and environment.
Multi-Site Deployment
Large organisations may operate multiple offices, campuses, hospitals or public facilities. The same general deployment model can be applied across locations.
An organisation should consider consistent placement principles and internal communication while allowing for differences in building layouts and local requirements. A multi-site rollout may include a central implementation coordinator and designated local contacts responsible for maintaining the signage.
The objective is to make Second Aid recognisable and accessible wherever the organisation intends to provide it.
Monitoring Deployment
Organisations should periodically review whether the deployed infrastructure remains accessible and functional. Useful checks include:
- Are QR codes still visible?
- Do the links work?
- Are signs undamaged?
- Are new or relocated facilities covered?
- Can relevant users find the service?
- Are local support arrangements still appropriate?
- Are accessibility issues being reported?
Where licensed aggregate reporting is available, organisations may also review overall usage and the distribution of selected support pathways. These measurements can help inform deployment decisions. They should not be used to infer the emotional state of individual employees or other identifiable users.
National Deployment
The Second Aid Whitepaper proposes wider public-health implementation by placing Second Aid alongside existing First Aid infrastructure, so that mental-health support is as readily available as physical-health support. Potential national settings include:
- Public buildings.
- Educational institutions.
- Healthcare facilities.
- Government workplaces.
- Public transport environments.
- Community services.
- Other appropriate public locations.
A national programme would require consideration of procurement, accessibility, language, maintenance, governance and outcome evaluation.
Second Aid is built to serve over one million new users per minute, including the sudden surges in demand that follow national emergencies and major events. See Technology.
The whitepaper recommends formally recognising immediate mental-health support, as provided by Second Aid, as a public-health layer. It also calls for evaluation of usage, self-reported distress reduction and escalation to further assistance. These recommendations represent a proposed public-health framework rather than an existing universal regulatory requirement.

